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How a costume maker convinced Hersheypark to ‘chocolatize’ their old‑timey theme park

This article is republished from The Conversation under a Creative Commons license. Read the original article A theme park has to have an identity. If you want to know the two things that Hersheypark does especially well, just approach the entrance. There you will meet a friendly candy mascot – perhaps a Hershey bar, Reese’s […]
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The costume maker who convinced Hersheypark to embrace candy mascots and ‘chocolatize’ their old-timey theme park

The park, with its name originally two words, Hershey Park, opened in the early 1900s when Milton Hershey built it for his chocolate factory workers and their families.

Hersheypark underwent a total transformation in the 1970s, when candy mascots and thrill rides replaced barn animals and old-timey recreations of Tudor England.

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